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Aarons Outdoor

Brand Refresh

2021

After 25 years of growth from Aaron's garage to one of Australia's most loved outdoor lifestyle brands, Aarons Outdoor needed a brand refresh that matched its evolution.

We created a visual identity that's dynamic, fun, and approachable while maintaining sophistication - paying homage to Aaron's commitment to Australian-made products and his dedication to keeping the Australian dream of outdoor living alive. The result: a playful, modern, vibrant brand that invites you to step outside.

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